In a constantly evolving sports and media landscape, we evolve with it.

With over a decade of experience at the intersection of sport and media, Sports Advocacy was founded in 2023 as a partnership strategy agency for brands and premium sports rightsholders.

We connect ambitious brands within the world of sport. From football and cycling to the Olympic stage; we are creating partnerships that drive visibility, engagement and real impact.

Whether it’s a strategic partnership or brand activation, our team loves building ideas that move the game forward.

Curious what we could create together? Let’s talk 📲

HQ, Amsterdam

HQ Amsterdam 🇳🇱

HQ Paris 🇫🇷